Solid ecommerce solution for our retail business
We use WooCommerce to manage the ecommerce side of our business. Roughly 20% of our purchases are made online, so we needed a system where …
Overview
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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- Website integration (84)6.969%
- Product catalog & listings (83)6.969%
- Visual customization (81)6.868%
- Product management (84)6.363%
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What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
What is BigCommerce?
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
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What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
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What is WooCommerce?
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WooCommerce Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Reviewers rate Product catalog & listings and Branding and Website integration highest, with a score of 6.9.
The most common users of WooCommerce are from Small Businesses (1-50 employees).
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June 11, 2021
WooCommerce for all your online stores
WooCommerce has been a game changer in my company. The reason I use WooCommerce is because it's so flexible when it comes to payment gateways and add-ons you can implement. I currently use it for myself and clients that hire us to build their online web store.
- Most popular payment gateways.
- Many integrations.
- Many plugins.
- Back end dashboard is slow.
- Check out is to complex unless you use a plugin to remove fields when not needed.
WooCommerce is currently being used to support our organization's online shop. As a host to not only our own line of products but the foundation for a variety of storefronts and individual sellers, it is mainly overseen and managed by our Marketing/Digital Events departments as it addresses the problems of providing more engaging ways to potentially market, browse, and purchase goods.
- Robust interface.
- Extremely customizable.
- Easy to integrate.
- Smoother load times.
- Better trouble shooting.
- Accessibility-friendly tagging options.
I use it for my own website and I use it for clients. It's a great free alternative to Shopify and works well with WordPress.
- Free and easy to install.
- Works with WordPress nicely.
- Very customisable.
- Difficult to use and manage.
- Old outdated looking dashboard.
May 28, 2021
Easy to implement, most amazing tool with superb features for making anything virtually possible.
The
reason for preferring WooCommerce is its stability and affordability. I didn't
have a good experience with WordPress, but if I talk about WooCommerce, it has
brought a great revolution. Because it is quite light so it is really easy to run
on cheaper hosting even. However, Magento comparatively I found to be heavier
enough [that it] required sufficient hosting. I really like its outstanding ability to integrate with a lot of other software as well as plugins. It
introduces a wide range of features that prove really helpful to web developers
and business owners. For serious budget constraints companies, it will be the
most suitable option because it is free.
- The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
- I prefer it for its integration. It is perfectly used for building multiple sites.
- One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
- Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
- I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
- However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
We use it to sell our souvenirs to a wider range of well-wishers. We use it to set up commerce pages on our website.
- Ability to set up commerce pages with few clicks.
- Features for multiple price, discounts, product description, etc. is what I liked.
- Easy to use data collection.
- More variety in free templates.
I've used WooCommerce in the capacity of enabling relatively small nonprofit organizations be able to sell physical products, eLearning modules and print/digital subscriptions. Prior to using WooCommerce, they were having to sell their products and subscriptions through paper. WooCommerce, with its pros and cons, was transformational. It is also clearly the go-to eCommerce solution for Wordpress based websites.
- Affordability
- Scale
- Implementation
- Cost
- UX leaves some to be desired. Very wordpress like, which is a great publishing platform but not a robust inventory system
- Complexity of training on custom fields etc.
- Limited integrations with other systems due to Wordpress infrastructure
I help clients with their WordPress sites that use WooCommerce. WooCommerce is not business software that I would use internally. Rather, it is a consumer product aimed at people who want to use WordPress as the platform for their e-commerce website. WooCommerce keeps track of both product inventory and orders. In addition, it provides templates for the presentation of products, a cart, and a checkout page.
- Keeps track of product inventory, including details of product variations such as colors and sizes if required.
- Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
- Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
- WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
- WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
- WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
- WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
I have implemented WooCommerce on multiple websites. If you are already using or plan on using WordPress it’s a wonderful solution with many plugins and extensions that utilize its core to expand to make most store/shop configurations. Being able to easily implement an online store and manage it from your website’s backend makes it convenient to manage.
- Works with existing WordPress sites.
- Can be customized with plugins to fit most use cases.
- Great way to make a store for a side hustle.
- Could be more user friendly and have better internal analytics.
- Would love to be able to do more dynamic customizations without a plugin.
- Leaner code in the front end would be appreciated to improve code-to-text ratio.
Being a WordPress design agency, WooCommerce is our go-to solution for our internal subscription and payment needs and also our client's e-commerce needs. There are situations where there are better solutions but we find that [for] 90% of what we need WooCommerce works for us and is either free or very low cost.
- It works out of the box.
- It's easy to set up for beginners.
- It's robust enough to handle large stores.
- There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
- Without some work it can be slow.
- It should contain membership and subscription features as default.
- Some of the options for adding variations can be tricky or confusing for new users.
First of all, we are using WooCommerce as the eCommerce platform to integrate our medical products to sell [to] users. We are using WooCommerce only for the product page. We are selling masks and everyone can order this product. WooCommerce is an easy application to integrate and start selling my product in an easy way.
- WooCommerce is easy to use and integrate with any WordPress theme.
- We can integrate any payment gateway to WooCommerce with easy steps.
- WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
- For a startup or small business company WooCommerce is best to use.
- You need a lot of plugins for WooCommerce extra features.
- WooCommerce slows down your page speed.
February 18, 2021
Build-a-store with WooCommerce
We use WooCommerce to sell various services to our clients, but primarily business cards and websites. The best thing is that everything is in one place and clients can read everything about the service or product and purchase right then and there without having to make an appointment to come in and learn about the items. Clients also love having the ability to pay by credit card rather than a check or cash.
- Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
- Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
- The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
- Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
- There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
June 03, 2020
WooCommerce and WordPress - a winner's combo
As an engineer I am always looking for solutions and and platforms to be used in different applications. As a really long-time ecommerce expert, I started with WooCommerce back in 2011/2012, as I usually reject hosted applications, because you completely lost the control or the freedom on the core, and the ability to set up your resources the best way your current platform handles them. I loved WooCommerce since the beginning, because of the impressive array of built in features, their use of the traditional MySQL/PHP platform, its seamless integration with WordPress, and their ease of use and upgrade, along with the compatibility with a large number of templates, or your own custom one.
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
- Shopping cart.
- Payment gateways.
- Email and bulk email.
- Multiple store inventories.
- Works with all WP Themes.
- WordPress seamless integration.
- Ease of use and maintain.
- Scalability.
- Localization.
- Growing number of plugins.
- Fast.
- Different dashboards.
- Back end analytics.
- Marketing features.
- Customization.
- The GUI can be improved.
- Better image handling.
- Additional check out add ons.
- Ability to customize geolocation.
- The widgets are sometimes not performing.
We use it across the entire organization. Multiple users have access to the site - it runs the entire operation.
- It's easy to get started.
- The plugin ecosystem is well developed.
- There is quite a bit of customization the front-end needs to work with most sites.
- Most plugins provide just enough functionality before you have to pay.
October 25, 2019
The king of Wordpress-based e-commerce
We currently use WooCommerce, with sales disabled, as a product portfolio and information provider at our website. Our clients need to ask for a quote in order to buy it but we do plan to activate the e-commerce function in the near future. Our website is currently in 9 different languages and we offer our products in more than 90 countries.
- Quick and easy e-commerce website for companies of any size.
- Scalability and integration, being part of WordPress make adding new functions to your page a breeze.
- Easy integration with translation plugins, making a multi-language website easy to build.
- Some updates break the multilingual website, its necessary to rebuild permalinks after each major update.
- Speed, when having many categories/products your performance can suffer.
- Could include better multi-currency support out of the box.
- We should be able to manually order taxonomies
- Should include a way to hide prices and ask for a quote instead.
August 29, 2019
Most versatile web shop that you can build in-house
We have built an online parts store to sell hundreds of products through an online shop. The whole Export department works with this shop and it saves us so much time vs. the conventional method of quoting parts via email and doing the whole quoting/freight/shipping/invoicing/payment process via back-and-forth email correspondence. The benefits are a streamlined, uniform and professional business process.
- Professional presentation
- Automated processes
- Expandable
- Translatable
- Improve integration with front end builders
- Can get complex and expensive pretty quickly if you have to rely on multiple plugins
January 09, 2019
Create a virtual store in less time than in other ecommerce CMS
I'm in charge of a software development department and we do projects for third-party companies. Woocommerce has been very useful when we have developed websites dedicated to virtual stores since it is very easy to use and the interface is very nice for any user without experience. It is very easy to train any new staff in our company to be able to develop sites with Woocommerce.
- The functionality can be expanded through dedicated plugins, which is very helpful for the creation of more complex sites.
- It is free and there is no need to pay for licenses to use, which leads to saving money.
- Actually, there are no important contras except for being a WordPress plugin and not a CMS dedicated only to eCommerce.
- By default, it has the most useful functions but there are situations in which it is necessary to install plugins to obtain certain functions.
- Many plugins for WooCommerce are paid but it's worth paying for it.
December 21, 2018
Looking at WooCommerce? What Are You Waiting For?!
Our organization uses WooCommerce to power multiple online storefronts. It allows us to sell everything from bowling shirts, bowling jerseys to memberships. The great thing about WooCommerce is the flexibility to customize the product pages and overall any aspect of the customer experience on the website. Adding additional plugins is usually very straight-forward, and unlike many other platforms, the plugins are more affordable.
- WooCommerce pages are easy to customize and are optimized for mobile.
- Ability to create global add-ons for specific product categories.
- Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
- There's no cost to get started.
- Compared against other platforms, you'll need to purchase your domain, SSL certificate, and hosting account.
- Creating products, attributes, and categories may be tricky for inexperienced users (not hard once you get the hang of it).
- Installing and configuring plugins may be tricky for inexperienced users.
- Default reporting could be better, but additional plugins can be purchased.
November 08, 2018
WooCommerce Helps Woo Customers
WooCommerce is an eCommerce solution that my agency, Webidextrous.com, implements and supports for a variety of companies and organizations. It addresses the need many organizations have to sell physical, virtual, and downloadable goods and services online without overwhelming smaller budgets. Webidextrous clients are able to quickly roll out an online store that scales quickly and easily and connects to payment and fulfillment gateways with ease.
- Easy to add and edit products via the WordPress editor or bulk editor.
- Connect to multiple payment and shipping gateways
- Customizable purchase process and user interface
- Add product variations and product images for each variation
- Filtered product search
- Reliance on meta table for storing and accessing product and order data. (Coming soon)
- Better reporting interface. (Coming soon)
- Option to more easily choose between multi-page or single page cart/checkout.
- Auto refresh the price totals on cart page when quantity changes using AJAX.
- Show “-” and “+” buttons around the quantity field.
- Show confirmation before user changes quantity to zero.
We are able to list our items and display them in beautiful fashion. The site runs smoothly and the best part of all, I'm not paying monthly fees like you would with other eCommerce solutions. If you have a domain and a host, just sign up for WordPress and install woo-commerce today. We are using it for multiple purposes. On one site, we use it to sell our product. On an entire different domain, we have used it as a way to accept donations to specific cause. There are so many plugins that we can modify the use of WooCommerce on each domain to solve different business problems and address different needs. We use WooCommerce on any site we have that runs on the WordPress platform.
- WooCommerce makes it extremely simple to list new products and update existing products. The layout is completely easy to understand and with a very light learning curve. On our very first store, we were able to have products listed in the first hour of going live.
- Additional plugins may also be added to make WooCommerce even more powerful. WooCommerce on its own is extremely useful. However, once you add additional plugins, you can really unlock the full power of woocommerce. The best part is that it will not cost you an arm and a leg, and most plugins are completely free for the basic features.
- Additional free themes. There seems to be a lack of free thremes that come with WooCommerce alrady built it. There are 3rd parties that have great one however. For now, we recommend sticking with the dedicated WooCommerce theme, Storefront.
- WooCommerce has a feature that calculates shipping costs automatically. We have found these rates to not always be very accurate and some users often pay more or less than what it actually costs us to ship the product. These can be easily adjusted, however by a few settings changes.
- I fee like the system gets a bit bogged down on resources due to all the additional free plugins I install to make WooCommerce more powerful. I feel as though many of these features should just come standard in the initial WooCommerce package, since they are usually very important.
November 01, 2018
WooCommerce is good
WooCommerce is just used by my department, which is the marketing department. It's used in conjunction with our nonprofit website and allows visitors to make donations. It can be used for different aspects as well, including sponsors, event registrations, different donation pots, and other types of similar projects. It could be used for product too, if we had any.
- Takes money and sends confirmation.
- Allows for different usages.
- Has so far not had any issues with being down.
- Wish it were a bit more user friendly.
- Interface a little confusing for those using.
- More customization.
November 01, 2018
Efficient ecommerce platform
I have used WooCommerce together with WordPress to design and develop ecommerce web applications for diverse clients. WooCommerce ecommerce web applications are easy to manage for clients and also have less operational costs compared to other platforms.
- Simplified ecommerce website development and management.
- Integration with other tools necessary for successful ecommerce website running.
- Availability of a large user community.
- WooCommerce requires a skilled WordPress and WooCommerce expert to develop.
WooCommerece has allowed us to set up advance payment procedures for all of our hosts on LutheranBnB.com. Without WooCommerce's vast number of plugins and features, we wouldn't be operating.
- Customizable product options
- Coordination between different plugins
- Customer friendly front end
- We run a booking company that allows other vendors to list their homes on the website. For people with some web knowledge it is easy enough to figure out. But people without that knowledge found it difficult to set up their listing.
- Making it easier to change what products are called would alleviate some questions.
- Providing a front facing interface for our vendors would be good.
November 01, 2018
Best E-Commerce Platform for SMEs
Our organization is a blog which is developed using WordPress. We wanted to add an online store to sell digital books. The WooCommerce plugin let us simply create an online store in the same WordPress installation and manage it along with the blog in a single dashboard. WooCommerce is an easy-to-use and stable solution for e-commerce.
- It's a stable and easy-to-use e-commerce plugin with WordPress
- WooCommerce is a free platform
- WooCommerce supports almost every payment gateway providers
- Making a digital product store is simple with WooCommerce
- Some WooCommerce plugins are a bit expensive
- Requires a good programming knowledge to do advanced developments
- Need to have secured web hosting, which is costly
I use WooCommerce for both my personal business websites as well as for the websites for my clients. WooCommerce is my first choice for e-commerce software.
- Out of the box, WooCommerce gives you all the basics you need to get an e-commerce website up and running quickly and simply. Once you add some extensions, it's one of the most powerful e-commerce open-source software out there, and I've worked with all of the top software.
- Basic configuration of a store with WooCommerce is easy and quick to understand, the user-friendly interface really makes it a no-brainer.
- Thanks to the excellent integration with WordPress, WooCommerce makes extending easy with plugins that are really plug and play. Whether you need a simple basic or a complex advanced e-commerce platform, you can easily make it happen with WooCommerce.
- The user-friendliness of WooCommerce really makes it easy for my clients to administrate their online stores once I've built their site....my clients love it, and so do I.
- I would prefer to see more shipping plugins available in the core WooCommerce, as many of the shipping plugins are pricey. Sometimes my clients balk at the cost when adding more than 1 shipping option.
- I'd like to see some more options for the reports section, as more advanced reporting would be awesome...though there are plugins for many things, it would be nice to see the core product offer it.
- I'd also like to see the ability to customize design and layout without having to need additional plugins.
July 23, 2018
My WooCommerce Experience
I started using WooCommerce as the main E-commerce platform for my webshop a year ago. It easily integrated with my WordPress shop page with just a few clicks. It makes it easy to track my inventory and to add new products to the store with help of SKU number. It has neatly organizational tools for my products and product categories.
- Coupon integration: With the coupon, system integrated you can easily attract your loyal customers with some catchy coupon codes, which in return would reward them with some sort of discount or free shipping.
- Organizational tools: Everything is neatly organized when it comes to your products or product categories. As long as you know how you want to categorize your products you can do it all with help of WooCommerce.
- Insight & Sale tracking: WooCommerce has a great way of manipulating your sales, changing the statuses of your orders and getting some fully detailed reports are just a breeze.
- If you are familiar with WordPress it won't be a problem for you, but if you are not "Archived pages" for your products can be a pain, which means you cannot make unique product page but all products will be unified. There is a workaround for this issue but only for more experienced WordPress users.
- Frequent updates: This is not a bad thing, but keep in mind that you should do a backup of your database everytime you update your WooCommerce addon. This is a time-consuming task and it happens more often in my honest opinion.
- Wishlist: This functionality is hardest to use and to get accustomed to, WooCommerce should make some changes in this area for people to start using their Wishlist instead of 3rd party ones.